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    Branding & Story

    15 LESSONS

    Watch

    WATCH

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    Watch

    WATCH

    These are videos clips taken from actual Draper Univerisity lectures. You can learn about entrepreneurship directly from founders, VCs, execs, lawyers, and more.

    We’ve cut them up into short, easy clips for you. If you’d like to access the full lectures you’ll need to upgrade to a Superhero Membership.
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    Raising Funds as an Athlete- Harris Barton

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    Challenge

    CHALLENGE

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    Challenge

    CHALLENGE

    Learn by doing”. These are a list of activities that we’ve come up with to help you practice your entrepreneurial skills. Many of these are again, actual activities that we have students do at Draper Univeristy, designed to push you outside of your comfort zone.

    Absolutely feel free to post your progress or results and share with students so we can give you feedback!
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    Read Indiegogo’s guide on how to build a great crowdfun...

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    It’s hard to remember that our brand is ultimately in t...

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    Create an entirely new personality or personal image an...

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    For brand success you need to say the right things on t...

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    Discussion

    DISCUSSION

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    Discussion

    DISCUSSION

    We’ve come up with some discussion questions and topics to help you start thinking in the right direction about startups.

    Share your ideas and thoughts with other students. Keep an eye out for Draper U Alumni, mentors, and staff! We’ll come on regularly to give feedback, and share our own insights.
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    Unfortunately just tell your customers that your produc...

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    How is storytelling, branding, and crowdfunding differe...

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    How can you brand your company to be very attractive to...

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    What is a story that moved you to take action recently,...

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    Reading

    READING

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    Reading

    READING

    We’ve pulled together a collection of books and articles for you to supplement your learning. These are the same recommendations we give to students here at DU, we hope you find them just as helpful!
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    Logic is the Enemy of a Successful Brand Name http://ad...

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    Download the Indiegogo Free Crowdfunding Field Guide ht...

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    Corporate Storytelling Lessons from Kevin Spacey http:/...

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    Where Marketing Ends and Branding Begins https://blog.k...

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    Tools

    TOOLS

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    Tools

    TOOLS

    Starting a company is hard enough on your own, everyone needs a little help. These are tools and servies already built by other entrepreneurs we think would help you get closer to your goals.

    We’ve tried to mostly find free to use tools, but some software may require a purchase.
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    Infographic makers. http://piktochart.com/ & https://ve...

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    Create various marketing materials and graphics with Ca...

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    INFORMATION

    Having a clear, focused, and relatable message when advertising to your target audience is key to driving traffic and sales.

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