WATCH
WATCH
We’ve cut them up into short, easy clips for you. If you’d like to access the full lectures you’ll need to upgrade to a Superhero Membership.
How to Get Attention from the Press- Hermione Way
The Do’s of the Silicon Valley- Hermione Way
The Do Not’s of Silicon Valley- Hermione Way
Have a Beer with Reporters- Hermione Way
CHALLENGE
CHALLENGE
Absolutely feel free to post your progress or results and share with students so we can give you feedback!
Tell 100 people about your idea. That’s right, 100 peop...
Send a story to 8 different publications to try and get...
Do something to build up a crowd of people, take a self...
DISCUSSION
DISCUSSION
Share your ideas and thoughts with other students. Keep an eye out for Draper U Alumni, mentors, and staff! We’ll come on regularly to give feedback, and share our own insights.
A great sales strategy will end up with customers selli...
Who is your target market, what do they care about? Are...
Pick two big PR disasters in the past, tell us how woul...
READING
READING
The Secret to Evangelism Marketing by Salesforce and Pa...
Book: Evangelist Marketing: What Amazon, Apple, and Net...
Book: Crossing the Chasm: Marketing and Selling High-Te...
Branding & Story
Logic is the Enemy of a Successful Brand Name http://ad...
Download the Indiegogo Free Crowdfunding Field Guide ht...
Corporate Storytelling Lessons from Kevin Spacey http:/...
Where Marketing Ends and Branding Begins https://blog.k...
TOOLS
TOOLS
We’ve tried to mostly find free to use tools, but some software may require a purchase.
Infographic makers. http://piktochart.com/ & https://ve...
Create various marketing materials and graphics with Ca...
INFORMATION
You’ve built your product, now what? Knowing how to reach out and let people know you can solve their problems is half the battle.
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