Evangelism

20 LESSONS

WATCH

These are videos clips taken from actual Draper Univerisity lectures. You can learn about entrepreneurship directly from founders, VCs, execs, lawyers, and more.

We’ve cut them up into short, easy clips for you. If you’d like to access the full lectures you’ll need to upgrade to a Superhero Membership.

How to Get Attention from the Press- Hermione Way

8:42

The Do’s of the Silicon Valley- Hermione Way

4:08

The Do Not’s of Silicon Valley- Hermione Way

2:53

Have a Beer with Reporters- Hermione Way

3:31

CHALLENGE

Learn by doing”. These are a list of activities that we’ve come up with to help you practice your entrepreneurial skills. Many of these are again, actual activities that we have students do at Draper Univeristy, designed to push you outside of your comfort zone.

Absolutely feel free to post your progress or results and share with students so we can give you feedback!

Tell 100 people about your idea. That’s right, 100 peop...

Send a story to 8 different publications to try and get...

Do something to build up a crowd of people, take a self...

DISCUSSION

We’ve come up with some discussion questions and topics to help you start thinking in the right direction about startups.

Share your ideas and thoughts with other students. Keep an eye out for Draper U Alumni, mentors, and staff! We’ll come on regularly to give feedback, and share our own insights.

A great sales strategy will end up with customers selli...

Who is your target market, what do they care about? Are...

Pick two big PR disasters in the past, tell us how woul...

READING

We’ve pulled together a collection of books and articles for you to supplement your learning. These are the same recommendations we give to students here at DU, we hope you find them just as helpful!

The Secret to Evangelism Marketing by Salesforce and Pa...

Book: Evangelist Marketing: What Amazon, Apple, and Net...

Book: Crossing the Chasm: Marketing and Selling High-Te...

Branding & Story

Logic is the Enemy of a Successful Brand Name http://ad...

Download the Indiegogo Free Crowdfunding Field Guide ht...

Corporate Storytelling Lessons from Kevin Spacey http:/...

Where Marketing Ends and Branding Begins https://blog.k...

TOOLS

Starting a company is hard enough on your own, everyone needs a little help. These are tools and servies already built by other entrepreneurs we think would help you get closer to your goals.

We’ve tried to mostly find free to use tools, but some software may require a purchase.

Infographic makers. http://piktochart.com/ & https://ve...

Create various marketing materials and graphics with Ca...

INFORMATION

You’ve built your product, now what? Knowing how to reach out and let people know you can solve their problems is half the battle.